IDfy - Assistant Manager - Product Marketing

Assistant Manager - Product Marketing

We're looking for an Assistant Manager - Product Marketing to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines

1. Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

2. Conceptualize and craft educational product and solution content for a variety of platforms

3. Be the authority on the customer, the industry trends, and the other industry players

4. Craft high-value sales tools, training, and collateral

5. Develop and implement strategies to drive awareness and demand

6. Serve as a company spokesperson and go-to product expert