IDFC Bank - Webmaster - Digital Assets

Business Unit: Marketing

Function: Central Marketing

Sub Function: Digital Marketing

Experience (Min to Max): 8-10 years work experience with minimum of 3-4 years in a similar role with a scale organization or start up.

Location: Mumbai

Educational Qualifications: A bachelor's degree in computer science

Job Description :

- To define & manage user experience across the digital assets & ensure users are able to easily navigate through information as well as transaction journeys. Manage, maintain & improve the performance of the digital assets.

- To make the digital assets a valuable resource for both site owners and visitors by ensuring that the content is up to date and easy for visitors to find and navigate.

- To ensure up to date maintenance of the digital assets in line with the overall brand guidelines & defined design framework.

An Ideal Candidate should possess:

- Good collaboration skills - to work with web-designers, content writers etc. to develop content for websites and provide the technical expertise to ensure that content meets accessibility requirements and complies with standards, such as the recommendations of the World Wide Web Consortium. The role also requires the person to work closely with information technology specialists to ensure that the user journeys are delivered in the manner envisaged on an ongoing basis.

- The candidate must have search engine optimization skills to ensure that their websites achieve a high position in appropriate search engine categories. Knowledge & experience of handled mobile optimized search practices will be an added advantage.

- Technical skills - thorough working knowledge of operating content management systems (Adobe CQ6, any open source CMSs), HTML5, XML.

- Knowledge of mobile/app building platforms for improving device specific access of the website.

- SEO/SEM/ ASO - techniques and implementation.

- Experience on handling website analytic tools like - GA & Adobe Analytics

- The person will also have to define and maintain KPIs for the performance of the digital assets - page load times, site uptime, bounce rates, etc.

- Any hands on experience of handling fully responsive web designs would be an added advantage.

- The candidate should possess computer skills specific to web-based technologies including strong knowledge of HTML, HTML5, CSS, XML, Java, .NET, JavaScript, Web Design, Adobe CQ5 (CMS), ecommerce, mobile apps & web services; comfortable with database technology in MS SQL Server; has an understanding of IIS as well as server skills in Windows (not essential though); and knows and can apply mobile web development.