Idea - Vertical Head - Brand Management

Job Purpose:

- Strategize and develop brand promotions to achieve brand visibility in the market to improve brand disposition amongst the customer target group.

Job Context:

- Brand positioning is an important task in today’s competitive market scenario. The customer strongly believes in buying the brand which provides more talk time in lesser price. Customer will come to know about the tariff/ product & other relevant details through brand campaign. The profile is responsible for planning, designing and developing national and circle specific brand promotions for both thematic & schematic campaigns in order to achieve brand visibility in the market & to improve brand image, which is measurable through Brand Track Index (BTI).

- Develop various brand initiatives to enhance brand visibility.

- Manage and maintain outdoor media to enhance brand pull

- Design and develop POP retail level in-shop branding activities for external visibility enhancement for better
brand visibility

- Monitor the maintenance of rural and highway visibility through wall and shutter painting and also to manage ATL activities like press, radio and cinema for brand visibility exercise

- Review the budget provided annually to the brand team and ensure better allocation of budget for every branding activity that is been taken up

- Ensure purchase requisition through indent and track invoices and payments for each branding activities that is taken up by the brand team

- Prepare budget for every activity that is taken up in the beginning of the year

- Review activities within timelines specified to achieve targeted BTI score