Idea - Prepaid Acquisition - Marketing

Responsible for the category of Prepaid Acquisition, while managing relevant products pertaining to subscriber acquisition and handset bundles for the entire circle

- Development & management of various subscriber acquisition programmes across the category through innovative promotional activities.

- Identification & management of various acquisition campaigns, so as to drive acquisition in a systematic manner

- Planning, implementation & review of various programmes related to acquisition, handset bundles & tie-ups under the assigned category

- Feasibility of new products based on marketing research and consumer insights, development of value propositions, Launch of products and their performance measurement

- Maintenance of MIS and tracking of assigned activities on periodical basis

- Scanning of acquisition-led activities in the marketplaces from time to time and their counter programmes

- Replication of best practice from other circles and vice-versa

Briefing to communications team for development of various artworks on acquisition-led promotions