Idea - Brand Marketing

Please find Job Description below :

Key Skills Required :

- Brand Management

- Campaign Planning & Execution

- Advertising and media mix planning

- 360 degree Media Planning ( Outdoor / Print / Radio / Digital)

- Event Management & Sponsorships

- Development of Marketing Collaterals

Job Responsibility :

- Marketing (ATL, Overall Brand Visibility, Campaign Management and Media Planning & Budgeting )

- Prepare marketing and advertising strategies, plans and objectives. Implemented marketing activities according to plan.

- To work closely with key stakeholders ( product & sales teams)and conceive, execute marketing promotion to meet brand objectives.

- Conceptualize and execute marketing support in the form of campaigns, retail visibility, innovations across media, brand integrations, sponsorships, etc.

- Coordinating with creative/advertising agencies/Media Agencies.

- Built & managed vendor relationships- Print, Electronic & Broadcasting Media.

- Created briefing guidelines for Products Brochures, Leaflets, Posters & Banners

- Managed the ATL/ BTL advertising materials - liaison with vendors, created briefs and ensured quality.

- Coordinating and working on any new product launch.

- Provide inputs to prepare marketing calendar and execution as desired.

- Ensure adherence to the instructions of the brand marketing manual.

- Campaign Planning & Execution as per the business / brand needs.

- Development of Marketing Collaterals for across the product portfolio for sales && marketing.

- Budget planning and compliance to ensure 360 degree amplification across media.

- Media planning and execution for all campaigns

- Activation and brand integration across various media / properties / sponsorships

- To ensure consistency in all the Marketing Communications as per brand guidelines

- To monitor & track brand health in terms of BTI, Data BTI, etc.

Shruti Kava
Human Resources-Idea Cellular Ltd