Idea - Assistant Product Manager

Drive Tertiary Revenue through Recharge Vouchers :

- Driving Value Vouchers for Prepaid Customer Base - Responsible for Pack Penetration in Eligible Base, Communication, Conversions and Assessment

- Leverage Migration Vouchers for Customer Migrations from older Plans to current Plans

- Drive Recharge Behaviour & Consumer Pocket Spend

Consumer Engagement through Communication :

- Handle End to End Consumer Communication & Effectiveness through different Modes- SIVR, Contact Centre, DIVR, SMS, OBD, Sanchaya

- Content & Tracking

- Conduct VOCs / FGDs on a periodic basis as per requirement.

New Product Launches :

- Product Configurations as per decided Product Launch Schedule/Norms

Retail Engagement/Activation :

- Retail Activities, Trade Contests, Building Awareness around Products & Promotions

Competitive Intelligence & Benchmarking :

- Tracking Competition Products/Vouchers and share market performance

Compliance / Documentation :

- TRAI Compliance & Filing - Website & WAP Portal updations

- Masters Updation