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Richa Mishra

Assistant Manager at Idea Cellular Ltd

Last Login: 07 November 2019

Job Views:  
2357
Applications:  145
Recruiter Actions:  3

Job Code

278152

Idea - Assistant Manager - Product

2 - 4 Years.MP/Others
Icon Alt TagWomen candidates preferred
Posted 8 years ago
Posted 8 years ago

Drive Tertiary Revenue through Recharge Vouchers :

- Driving Value Vouchers for Prepaid Customer Base - Responsible for Pack Penetration in Eligible Base, Communication, Conversions and Assessment

- Leverage Migration Vouchers for Customer Migrations from older Plans to current Plans

- Drive Recharge Behaviour & Consumer Pocket Spend

Consumer Engagement through Communication :

- Handle End to End Consumer Communication & Effectiveness through different Modes- SIVR, Contact Centre, DIVR, SMS, OBD, Sanchaya

- Content & Tracking

- Conduct VOCs / FGDs on a periodic basis as per requirement.

New Product Launches :

- Product Configurations as per decided Product Launch Schedule/Norms

Retail Engagement/Activation :

- Retail Activities, Trade Contests, Building Awareness around Products & Promotions

Competitive Intelligence & Benchmarking :

- Tracking Competition Products/Vouchers and share market performance

Compliance / Documentation :

- TRAI Compliance & Filing - Website & WAP Portal updations

- Masters Updation

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Posted By

user_img

Richa Mishra

Assistant Manager at Idea Cellular Ltd

Last Login: 07 November 2019

Job Views:  
2357
Applications:  145
Recruiter Actions:  3

Job Code

278152

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