Idea - AM - Marketing - Mobile Broadband

Position Details:

Position : Assistant Manager - Marketing (Mobile Braodband)

Reporting - VH - Marketing (Mobile Braodband)

Location - Lucknow

Job Purpose:

1) Job Purpose

- To support the “Vertical head – 3G Products” to achieve the device and data plan revenue target set for circle

2) Dimensions

2. Other Relevant Parameters

(Capacity/Volumes/ Budget) - Device & data plan revenue Targets

- Shall be responsible for achieving the budgeted Devices & data plan revenue

3) Job Context & Major Challenges

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?)

- With the launch of 3G, the “3G Product team member” will be responsible to support in achieving the device and data plans revenue by working along with the sales teams. This will involve joint working in ground level promotions and activities, designing 3G plans as per market requirement.

- He/she will work with the sales team on the various branding and pop material that would be required at the retail and ground level.

Challenges likely to be faced by this team member are:

- Continuous upgrade/refresher on new technological changes along with new device models & Operating Systems.

- 3G technology being new, role holder will have to take a lead in new data & device offerings.

- Role holder is also expected to continuously upgrade knowledge about opportunities, trends etc which are happening at a fast pace and work towards converting them to revenue sources for Idea.

- Again these being new areas, great deal of efforts are required to educate the customers and get them to spend money on these value added services through effective campaigns

4) Principal Accountabilities

Accountability (Write In same format as the Job Purpose)

Supporting Actions (Specific activities required to achieve the Principal Accountability)

Responsible for 2G and 3G new data subscription sales and data plan revenue.

- Provide market information and requirement.

- Track competition data plans.

- Work along with the sales teams in gathering relevant data required to design promos.

Responsible for driving penetration of 3G enabled handsets and sale of 3G dongles

- Implement handset bundling offers at circle level.

- Provide inputs for design bundling offers as per field requirement.

- Follow the latest device and handset trend in the markets.

- Maintain stock levels as per the sales requirements.

Branding activities

- Work on implementation of brand campaigns to support data products.

- Ensure that the pop and other branding elements are available at the field level.

MIS - Track and report revenue metrics to 3G Product Vertical head.

- Monitor revenue reporting to ensure timely actions and compliance adherence.

U & R - Detailed revenue analysis device sales and data plan revenue.

- Prepare specific recommendation based on the above.

Pls feel free to contact the undersigned in case of any clarification.

Sachin Patwa I Talent Acquisition |Human Resources
Idea Cellular Limited I UP-East