IDAM Wellness - Specialist - Performance Marketing - Google & Facebook

Performance Marketing Specialist ( Google & Facebook)

Responsibilities:

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search) to drive awareness and revenue .

- Use a data-driven approach to build campaigns, and evaluate insights on strategy and performance.

- Explore new channels to drive traffic and acquisition, including performance marketing strategies.

- Budget, Manage and review marketing spending efficiently and effectively across channels including Facebook, Google UAC, ad networks, and social media campaigns.

- Coordinate with content writers to build creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.

- Set up and monitor analytical dashboards and give insights into key areas of importance at regular intervals.

- Coordinate with the content & business team to achieve goals and ROI targets.

- Set up daily performance reports to analyze the performance and optimize campaigns.

- Manage a team of 5- 6 individuals.

Skills & Competencies :

- Strong analytical ability.

- Outstanding ability to think creatively, and identify and resolve problems.

- Excellent written and verbal communication skills.

- Expertise in communication tools along with MS tools /Google Sheets and PowerPoint/Google Slides.

- A creative and strategic approach to work.

- Has an eye for detail, works well under pressure, is driven to meet targets, and is a team player.

- Experience Required 2 - 3 Years.

- Candidates from the Tier 1/ 2 college will be more preferred.