ICICI Securities - Lead - Performance Marketing

Product Manager: Performance Marketing

About ICICI Securities: ICICI Direct is the retail broking platform under ambit of ICICI Securities. ICICIdirect is amongst India's largest retail broker and financial product distributor, trusted by ~80 lac customers with a track record of over two decades of service. ICICIdirect.com has revolutionized the world of online investing. This online share trading platform offers a trading account for seamless and hassle-free electronic trading. ICICIdirect offers more than 50 products and services like Equity, Mutual Funds, Derivatives, Futures and Options Currency, Commodity, ETF, Insurance, IPOs, Corporate Fixed Deposits, Loans, NPS, Wealth Management, Corporate Services, NRI Services, Portfolio Management Services, Global Investment, Financial Learning, Tax Services etc. under one roof to help you to achieve your financial goals.

What sets ICICIdirect apart is its unique research desk that offers various research-based products designed to meet your needs across different time horizons. ICICIdirect award winning research teams have a 75% strike rate since inception.

We operate in a highly dynamic and a customer focused environment. SEO Specialist at ICICI Securities, will be part of the key-strategy of the Organization driving impact not only for the customers but larger set of people who want to get into investing in financial products.

ICICI Securities has been awarded Employee Happiness Award for best community impact initiative.

Job Title: Performance Marketing Manager - Financial Services

Location: Mumbai

Position Summary:

As a Performance Marketing Manager specializing in UAC, Search, Meta etc. for the financial services sector, you will be responsible for creating and executing high-impact digital marketing campaigns. Your role involves deep understanding of financial products, proficiency across diverse digital platforms, and a creative approach to devising and executing strategies. The primary objective is to increase our brand's online visibility and attract high-quality leads for our brokerage and financial services.

Key Responsibilities:

1. Campaign Strategy and Execution:

- Develop and execute targeted performance marketing strategies for User Acquisition (UAC), Search campaigns, and other relevant channels.

- Optimize campaigns to achieve key performance indicators (KPIs) including customer acquisition, ROI, click-through rates (CTR), and conversions.

2. Financial Services Domain Expertise:

- Leverage deep knowledge of financial services, investment products, and industry regulations to tailor marketing initiatives effectively.

- Analyze market trends, competitor strategies, and consumer behaviors to adapt marketing efforts and achieve optimal results.

3. Multi-Platform Expertise:

- Implement, manage, and optimize campaigns across various digital advertising platforms, including Google Ads, Facebook Meta, and other relevant channels.

- Experiment with different ad formats, placements, and targeting options to maximize campaign efficiency.

4. Creative Strategy and Content Optimization:

- Collaborate with the creative team to design engaging and impactful ad creatives that resonate with the target audience.

- Conduct A/B tests and optimize ad copy, visuals, and landing pages to drive user engagement and conversions.

5. Performance Analysis and Reporting:

- Utilize analytics and reporting tools to monitor campaign performance, derive actionable insights, and make data-driven decisions.

- Regularly provide comprehensive performance reports and recommendations for campaign optimization.

Qualifications:

- Degree in marketing, Business, Finance, or a related field.

- Proven experience (X+ years) in performance marketing, specializing in UAC, Search, and Facebook Meta, within the financial services sector.

- Strong understanding of financial products, investment strategies, and industry dynamics.

- Proficiency in digital marketing platforms including Google Ads, Facebook Meta Ads Manager, and other relevant tools.

- Demonstrated ability to analyze data, draw insights, and optimize campaigns to achieve desired outcomes.

- Excellent communication, interpersonal, and project management skills.

Preferred Skills:

- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.

- Knowledge of SEO/SEM strategies specific to the financial industry.

- Experience with creative strategy, including content ideation and development.

- Familiarity with marketing automation tools and CRM systems.

Join our team and play a vital role in driving our marketing efforts to new heights, contributing to our mission of providing exceptional financial services to our clients. Apply now to be a part of our dynamic and forward-thinking organization.