Brief Profile: Product Manager will be responsible for strategy, roadmap, and managing segment centric marketing; offering and alliances basis Banks product line. The position demands deep understanding of Analytics, Marketing, forecasting of customer spends through offers and alliances; Understanding latest trends in google Analytics and delivering best in class website and I-mobile user experience for Cards. Key capabilities include working in a dynamic and fast-paced environment with cross-functional teams to design, build and roll-out offerings aligned to the vision and strategy of the Cards business at ICICI Bank Ltd. Responsibilities: - Gain a deep understanding of customer experience, identify and fill Marketing and alliance gaps and generate new ideas that grow market share, improve customer experience and drive growth - Create buy-in for the product vision both internally and with key external partners - Develop Go to market strategies with product positioning - Translate product strategy into detailed requirements and prototypes for effective customer launches and post launch engagements - Scope and prioritize activities based on business and customer impact - Work closely with technology and Operation teams to deliver with quick time-to-market and optimal resources - Drive product launches in collaboration with the Corporate Brand group and other team members - Launch and manage tactical acquisition and usage campaigns to meet yearly objectives - Evaluate & drive promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed - Manage and liaise with the partner- align the internal teams and strategies as per mutually agreed goals - Act as a cards evangelist to build awareness and understanding and closely align with Customer Service & Onboarding to build and maintain a strong customer experience Requirements: - More than 7/8 years of work experience in Marketing; Alliances and brand management. Candidates with experience in Cards business will be preferred. - Proven track record of managing all aspects of a successful product marketing throughout its lifecycle. - Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management. - Strong problem-solving skills. - Skilled at working effectively with cross-functional teams. - Excellent written and verbal communication skills. - MBA from a reputed Institute.

Mumbai

ICICI Bank - Product Head - Offers & Alliances 

ICICI Bank - Product Head - Offers & Alliances  ,Job Description for ICICI Bank - Product Head - Offers & Alliances  in ICICI in  Mumbai for (7-18) years of experience. Apply Now!

Job Description for ICICI Bank - Product Head - Offers & Alliances  in ICICI in  Mumbai for (7-18) years of experience. Apply Now!