Ice Cream Labs - Manager - Marketing

Description:

We are looking for a person who loves brands, magazines, blogs and wants to help build out a global ad-tech company. We are looking for a person who thrives in a social environment. This is job for a person who can help define the social context for our startup and is the opportunity to not only create, nurture and propagate our marketing efforts but really play a leading role in transforming an industry and create a dynamic and exciting new company.

Job will involve:

- Align the brand & event strategy marketing with the overall Marketing strategy of the company.

- Lead and manage brand marketing & event functions.responsible for developing, executing and delivering the company's brand & event marketing strategy to drive the business forward.

- Build best-in-class and clutter breaking brand communication for the company through digital and offline channels.

- Build excellent brand communication, execute marketing campaigns, and work closely with PR & Research teams to maximise air cover.

- Build strong marketing alliances for the company.

- Identify, ideate & execute best-in-class external & BTL campaigns primarily through event participation.

Desired Skills and Experience

- Self-starter & ability to be able to tell a story creatively.

- Track record of outstanding B2B/B2C digital & brand marketing.

- Exposure to lead generation, direct marketing and event production

- Excellent design aesthetic & copywriting skills with attention to detail and accuracy

- Exposure to budgeting, planning and reporting

- Commercial awareness with an entrepreneurial zeal

- Passion for the Internet & Mobile

- Strong background and understanding of building and managing digital destinations (websites, apps etc) and content.

- Strong understanding of marketing planning, branding and demand generation (including prospect marketing, customer marketing, channel marketing, influencer marketing, internal marketing, etc.)

- Impeccable campaign management, budget and scheduling expertise.

- Wide understanding and experience in various marketing tools (with some in-depth knowledge.)

Qualification: Masters in Business Administration - Marketing Experience: 3 years plus experience in digital/new media on either agency or corporate side,

About Us:

We are a ad-tech startup, working on new approach to connect consumers, brands and publishers. We are looking at going beyond the current trends and hype to create a new standard in online services that blends the best in digital media, big data and monetization. We are private and have a stellar team from great schools & companies including Stanford. Our culture is not one man show but a collaborative startup environment. This is an opportunity to be part of a early team of a startup team with a long term vision and have fun working in the industry.