i2e1 - Marketing & Branding Manager

Marketing & Branding Managers

What is Wiom?

Wiom will be providing Unlimited High-Speed Internet to 50 million households in the next 7 years. Using its unique Shared Economy approach and an UBER kind of model, WIOM is India's 1st PDOA under the new PM-WANI scheme. It enables unlimited Internet to people for as low as INR 5 per day. Backed by IIT Delhi and marquee investors, Wiom has a stellar founding team with IIT/ IIM pedigree.

Why should you consider WIOM?

If you want to retire in the next 5 years and create value and impact worth 25 years of hard work, then WIOM is the place. In the next 5 years, we will be creating 1000X growth and a USD 8B dollar enterprise. By joining the team at this stage (we are less than 20 members today), you are taking a ticket to an exclusive Millionaire club that would have impacted the lives of 500 million people. You get an opportunity to work with the sharpest minds in the country along with a fast-paced environment that will bring out the best in you.

- JD FOR MARKETING AND BRANDING :

What will you be doing?

- Regular interfacing with the product, marketing team to align business objectives, consumer value proposition, customer journey, and on the platform and external communication.

- Formulating a marketing plan for attaining the business objectives.

- Own the customer journey on and off the portal. Understand the customer-need states, triggers, barriers, purchase intent & consideration, and awareness. Decode deep customer insights that shape the value proposition. Map industry trends and track competition

- Brief and work with creative agencies to draw up a communication plan- insight, campaign ideas, execution ideas.

- Brief and work with media teams to draw up a cross channel media plan with defined objectives

- Hold all threads of the campaign together right from strategy to legal, analytics, research, etc.

What can make you a great fit for this role?

- Strong analytical skills

- Self-motivated, strong collaborator, Excellent verbal and written communication,

- Presentation skills, ability to synthesize data, make data-driven decisions

- Implement channels and tactical level testing framework