Husk Power Systems - Vice President - Marketing

Are you a determined and friendly professional with an advanced understanding of human behavior and a desire to help consumers find exactly the right product or service to suit their needs? Are you a stellar communicator and story-teller? Would you like to pioneer new marketing strategies that will unlock the vast potential of the rural customers in India and sub-Saharan Africa? If so, you might be a great fit for our company.

- The ideal candidate for this position has a positive attitude, a tireless work ethic and an insatiable appetite for growth.

- Husk is seeking an experienced leader for the role of Head of Marketing in India.

- This individual will play an integral role in the creating company-wide Go-to-market strategy, designing creative campaigns, benchmarking performance of all campaigns, effectively utilizing marketing analytics and ultimately driving the initiatives responsible for attracting potential customers as well as retaining existing ones.

- The candidate is expected to drive sales through effective digital, social and offline marketing, manage and motivate the team under them, handle all third parties effectively.

- The candidate is expected to analyze daily, weekly and monthly results, spot trends and act on them quickly. We are looking for someone who has a solid experience in managing customer relationship and loves to grow customer satisfaction.

What this will entail:

The VP of marketing will own and drive all aspects of:

- Market Research

- Leading GTM for products and business verticals

- Creating brand, awareness, interest funnel: digital and offline

- Customer referral, retention, loyalty

- Content and communication strategy

- Driving campaigns and offers

- Developing network with external relevant parties

- Driving analytics based business decisions

- Owning customer satisfaction and customer delight metrics

- Finance and budget management

Who should apply:

- Bachelor's degree is required;

- MBA in Marketing from Tier 1 institutes is strongly preferred

- 10+ years of total experience in Consumer Marketing function (B2C) with 5+ years in digital marketing across FMCG, rural retail or E-commerce industries

- Strong in story telling and have excellent communication skills in Hindi and English

- Analytically inclined individual with ability to run numbers to determine ROI and effectiveness of campaigns

- Passion for rural development

- Influential Leader. Knows how to build, communicate and defend a position and has a demonstrated ability to engage and influence others-up, down and across-to effectively lead.

- Team and third party stakeholders management experience in high growth organizations