Hureo - Strategist - Digital Marketing

Digital Marketing Strategist - Remote

ABOUT HUREO:

HUREO is a User Experience Research company that consults and provides services to organizations to create products which are intuitive, usable and add value to the end user. We work with some of the best MNCs, startups and foundations like MakeMyTrip, Wikipedia, Veritas, The Times Group, Tata Industries, Forbes Marshall helping them solve some tough problems through user research for effective product strategy. We conduct studies to understand human behavior, interaction with products and study context of use, by various user centered research methods.

RESPONSIBILITIES:

- Oversee all company digital marketing activities and strategies w.r.t. Social Media, Content Marketing and Paid Media:

- Create strategies and set targets for all social channels ; LinkedIn, Facebook, Instagram, Twitter, etc. (both organic & paid);

- Create, develop, and execute strategy for digital demand generation;

- Drive prospect generation for the company through various means, including online demand generation;

- Coordinate and manage marketing efforts with in-house and external agencies;

- Set goals and measure the effectiveness of the campaigns;

- Generate Content with content writer, designer ; oversee their work and offer guidance or direction;

- Track and analyze success metrics (brand awareness, engagement, traffic to website, etc.) and create weekly/monthly/quarterly reports and regularly monitor company presence on social media;

- Set targets for content marketing and build strategies to achieve them;

- Oversee the creation and execution of effective SEO strategies to improve organic visibility in conjunction with our SEO expert;

- Work with content writer and researchers to execute: blogging, managing company website and their updating (ensure the website is up-to-date, optimized and on-brand at all times) and email marketing activities (if any);

- Keep track of success metrics (in relation to traffic, engagement, conversions)

- Work with our SEO expert to launch optimized online adverts through social media mediums like LinkedIn, Facebook, Instagram, Twitter etc. as well as Google to increase company and brand/product awareness.

REQUIREMENTS:

- Minimum 2 years of relevant experience in digital marketing & strategy;

- Familiarity with execution & promotion on social media platforms;

- Experience working in a services company is an added advantage;

- Be familiar with marketing and branding principles and be able to drive/coordinate digital marketing campaigns;

- Analytical skills in order to understand reports and evaluate success;

- Take ownership of multiple initiatives & co-ordinate with multiple stakeholders at any given time;

- Collaborative, go-getting approach to work.