HT Media - Senior Manager - Search Engine Optimization

The Senior Manager - Search Engine Optimization will be responsible for formulating, coordinating and implementing SEO strategies. The person has to be goal oriented, attentive to detail, and have strong interpersonal skills. This role involves interacting with business heads as well as working closely with the SEO team to ensure that goals are achieved effectively and efficiently.

Key Management Areas of Responsibility:

- Formulate SEO strategy

- Define requirements, tasks, and resources associated to SEO strategy

- Manage and execute implementation of SEO strategy

- Keep pace with SEO, search engine, social media and internet marketing industry trends and development.

Key Functional Areas of Responsibility:

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific

- Develop and implement link building campaigns

- Develop, manage and execute communication/content strategies via social communities in coordination with business goals

- Implement and administer search engine programs (XML sitemaps, feeds,webmaster tools)

- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings

- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

- Communication to team and management on project development, timelines, and results

Professional Competencies:

- Passion for SEO and overall internet marketing

- Outstanding ability to think creatively, strategically and identify and resolve problems

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- Ability to clearly and effectively articulate thoughts and points

- High levels of integrity, autonomy, and self-motivation

- Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications:

- Engineering degree and an MBA from premier institute

- Strong understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) process

- Experience working with popular keyword tools (Google, WordTracker, Keyword Planner, etc)

- Ex-Googler will be preferred

- Experience working with CMS and building/administering content in multiple CMS environments

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including

- Google Analytics as well as internal reporting tools

- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources