HT Media - Digital Marketing Role

Role Description

1. Brand Strategy

- Develop and execute HT Media brand strategy in alignment with business objectives and overall brand proposition

- Plan and implement all marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Identify trends and insights and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

2. Content Management

- Create, edit and improve the content that the audience is looking for and optimize the path to conversion

- Deliver effective editorial plan and content marketing strategy to meet the business objectives. Measure and optimize on a regular basis to drive traffic, engagement, and leads.

- Integrate content programs with brand campaigns to drive the demand for the brand.

- Co-develop HT Media module calendar. A bouquet of offering from existing properties and new modules which address the skill sets as desired by our stakeholders.

- Receive customer feedback and generate ideas to increase customer engagement.

3. Data Analytics

- Achieve maximum ROI in paid campaigns by collecting and analyzing data and identifying trends and insights.

- Track, report, and analyze website data, and PPC campaigns.

- Optimize the landing pages of paid marketing campaigns.

- Research and analyze advertising links of the competitors.

- Manage the expense and budget of campaigns and estimate monthly costs.

- Optimize the marketing conversion paths - Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path

4. Monetizing HT Media Assets

- Develop and execute go-to-market sales campaigns leveraging the digital and print content abilities and target consumer reach

- Conceptualize and execute digital events webinars, live streams, virtual conferences, etc. depending upon the client brief

- Establish and grow relationships with decision-makers / influencers within major clients (that spends on digital brand campaigns )

- Actively identify and pursue new advertising and revenue opportunities.