HT Media - Brand Strategy & Public Relations Lead

Overview:

We are seeking a passionate and strategic Brand & PR Lead to join our growing team. In this role, you will be responsible for developing and implementing a comprehensive brand strategy that elevates our company's image and drives positive results. You will also manage all public relations activities, including media relations & crisis communications.

Responsibilities:

Brand Strategy:

- Develop and implement a comprehensive brand strategy that aligns with the company's overall goals and objectives.

- Conduct ongoing brand audits to monitor brand perception and identify opportunities for improvement.

- Manage and evolve the brand identity, including brand messaging, positioning, and visual identity.

- Ensure brand consistency across all communication channels and touchpoints.

Public Relations:

- Develop and implement a strategic public relations plan to build positive brand awareness and increase media coverage.

- Build and maintain relationships with key media contacts, including journalists, bloggers, and influencers.

- Pitch and secure media coverage in relevant publications and outlets.

- Develop and manage press releases, media kits, and other communication materials.

- Organize and manage press events, conferences, and other media initiatives.

- Monitor media coverage and analyze the impact of PR campaigns.

Crisis Communications:

- Develop and implement a crisis communications plan to effectively manage negative publicity and potential reputational risks.

- Monitor social media and online conversations to identify emerging issues.

- Prepare and deliver clear and concise communication to stakeholders during crises.

- Work with internal teams to address and resolve crises.

Other :

- Develop and manage the PR budget.

- Stay up to date on the latest trends and developments in the brand and PR industry.

- Collaborate with other departments, such as marketing and sales, to achieve common goals.

- Manage various marketing vendors associated with programs that drive growth

- Produce brand & marketing collaterals to achieve the desired result

Qualifications:

- Degree in communications, public relations, marketing, or a related field.

- Minimum of 8 years of experience in brand and/or public relations.

- Proven track record of developing and implementing successful brand and PR strategies.

- Excellent written and verbal communication skills.

- Strong relationship-building and interpersonal skills.

- Ability to work independently and as part of a team.

- Excellent organizational and time management skills.

- Strong analytical and problem-solving skills.

- Proficiency in Microsoft Office Suite and social media platforms.

- Experience with influencer marketing is a plus.