HT Media - Brand Strategy & PR Lead

Overview:

We are seeking a passionate and strategic Brand & PR Lead to join our growing team. In this role, you will be responsible for developing and implementing a comprehensive brand strategy that elevates our company's image and drives positive results. You will also manage all public relations activities, including media relations & crisis communications.

Responsibilities:

Brand Strategy:

- Develop and implement a comprehensive brand strategy that aligns with the company's overall goals and objectives.

- Conduct ongoing brand audits to monitor brand perception and identify opportunities for improvement.

- Manage and evolve the brand identity, including brand messaging, positioning, and visual identity.

- Ensure brand consistency across all communication channels and touchpoints.

Public Relations:

- Develop and implement a strategic public relations plan to build positive brand awareness and increase media coverage.

- Build and maintain relationships with key media contacts, including journalists, bloggers, and influencers.

- Pitch and secure media coverage in relevant publications and outlets.

- Develop and manage press releases, media kits, and other communication materials.

- Organize and manage press events, conferences, and other media initiatives.

- Monitor media coverage and analyze the impact of PR campaigns.

Crisis Communications:

- Develop and implement a crisis communications plan to effectively manage negative publicity and potential reputational risks.

- Monitor social media and online conversations to identify emerging issues.

- Prepare and deliver clear and concise communication to stakeholders during crises.

- Work with internal teams to address and resolve crises.