HT Media - Account Manager - Ad Sales - Consumer Durables

Account Manager - Ad sales (Category - Consumer Durables)

Job Objective:

- Revenue, Market share & yield

- Create avenues and Drive digital business for the category

- Team management & development

- Coordination & Collaboration with all functions

Strategy Formulation:

- Develop strategies to formulate effective sales plans.

- Analyze overall sales effectiveness and develop solutions to improve performance.

- Strategically allocate sales effort and resources based on assigned category priorities ensuring alignment as per client need

Revenue Responsibility:

- Deliver revenue in tune with targets at identified yields& Market Share

- Initiative(Print, Non Print & Digital) planning, implementation and execution for additional revenue generation

- Develop performance plan as per Annual operating plan.

- Responsible for successful closure of all deals in collaboration with the team

- Evolve an efficient sales planning process by analyzing the optimum category mix for best returns and plan growth in various categories

Client Relationship:

- Ensure full coverage & solutions of all clients and agencies within the category

- Develop and monitor an efficient client relationship process through excellent service delivery to ensure continuous business growth

Business Growth/Hygiene:

- Coordinating with Clients & Agencies of Advertisers to ensure internal timelines

- Understanding client business needs & seasonality and accomplishing a plan to fulfill targets accordingly

- Providing & analyzing competitive intelligence

- Make a proper presentation for the client based on their needs