House of X - Manager - Performance Marketing

About us :

We are House of X( https://houseofx.in )!

We are building a platform to enable the creation and scaling up of the next generation D2C Brands led by Creators!

The founders have 20+ years of experience building large-scale B2B/B2C/D2C E-commerce platforms from scratch. Please find below their profile :

Raj Shamani( https://www.linkedin.com/in/rajshamani/ ) - Founder

Neeraj Kumawat( https://www.linkedin.com/in/neerajudai/ ) - Co-founder

Role Overview : As a Performance Marketing Manager at House of X, you will play a pivotal role in driving our digital marketing strategies to optimize performance, maximize ROI, and enhance brand visibility. You will lead and execute multi-channel campaigns, analyze campaign data, collaborate cross-functionally, manage ecommerce listings, and contribute to achieving our marketing and business objectives.

Responsibilities :

- Develop and execute end-to-end performance marketing campaigns across various digital channels, including but not limited to, paid social, display advertising, email, sms and whatsapp marketing, paid search (SEM) and affiliate marketing.

- Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant platforms to drive traffic, conversions, and revenue.

- Manage and maintain the ecommerce store, including creating and updating product listings, optimizing product descriptions, images, and pricing.

- Utilize your proficiency and understanding of ecommerce and standard platforms in ecommerce to ensure a seamless and engaging shopping experience for customers, from browsing to checkout.

- Analyze and interpret campaign data, key metrics, and KPIs to extract actionable insights and recommend optimization strategies for continuous improvement using a data visualisation dashboard (Marketing funnels - awareness, consideration, conversion, loyalty and retargeting, campaign budgets and ROI)

- Collaborate with the creative team to develop compelling ad creatives, landing pages, and other assets that align with the campaign objectives and resonate with the target audience.

- Manage marketing budgets effectively to ensure optimal allocation and maximum return on investment (ROI) and efficient Customer Acquisition Cost (CAC).

- Conduct A/B testing and other experiments to refine campaign strategies and improve conversion rates.

- Stay updated with industry trends, digital marketing best practices, and emerging technologies to drive innovation in the performance marketing landscape.

- Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to stakeholders.

Qualifications :

- Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.

- Previous experience in performance marketing or digital marketing roles, with a proven track record of managing successful campaigns and driving business growth.

- Proficiency in utilizing digital marketing platforms such as Google Ads, Facebook Ads Manager etc.

- Strong analytical skills with the ability to interpret complex data and extract actionable insights.

- Experience with data analysis and visualization tools (e.g., Google Analytics, Google Data Studio, Excel) to track, measure, and optimize campaign performance.

- Excellent project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines.

- Proficiency with Shopify and experience managing product listings on Shopify stores.

- Creative thinking and problem-solving skills to adapt to evolving marketing landscapes.

- Strong communication skills with the ability to collaborate effectively across teams and present findings to both technical and non-technical audiences.

- If you are a results-oriented, analytical, and creative marketer with a passion for driving business growth through data-driven strategies and have proficiency with standard ecommerce platforms like shopify, we invite you to join our team at House of X.

Apply now to be a part of our exciting journey towards success.