Responsibilities: - Plan and execute all digital marketing, including Meta/ google/ SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media ad strategy - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with Meta and Google teams - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate. Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing specially for a fashion brand. - Demonstrable experience leading and managing digital marketing channels. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Bangalore

House of Rare - Senior Manager - Digital Marketing 

Job Description for House of Rare - Senior Manager - Digital Marketing  in House of Rare in  Bangalore for (8-14) years of experience. Apply Now!