House of Chikankari - Marketing Manager

We are currently seeking a dynamic and experienced Marketing Manager to join our team.

Responsibilities:

- Building a consistent narrative across multiple touch points - build something bigger than a digital brand - build a community

- Lead the marketing team to build strong brand presence across research, content, social, design

- 360 degree strategy spread across multiple channels - shoots, influencers, partnerships, social media to continuously strengthen the brand

- Develop and implement content strategy for blogs, newsletters, social media, ad campaigns and video content

- Foster deep consumer insights and share actionable recommendations to optimize the overall customer experience

- Work alongside the growth manager and continuously track and improve grow customer retention

- Explore and grow new channels for acquisition via content such as Youtube

Qualifications:

- Master's degree / MBA in Marketing from a Tier-1 institution.

- 5+ years of experience in marketing, preferably within the Fashion industry. D2C experience is a plus!

- Strong understanding of the digital spaceCreative thinking and ability to contribute innovative ideas to campaigns

- Detail-oriented with strong leadership, organizational and project management skills.

- Familiarity with analytics tools to measure and analyze campaign performance.

- Overall data oriented & analytical approach is a must to scale the brand to the next level

Platforms:

- Proficient: Shopify, Analytics (Google Analytics), Microsoft Suite, Canva

- Basic understanding: Marketing automation platforms like Clevertap, Google Suite: Advertising (Google Ads), Business listing management (GMB) etc., Meta Ads Manager

Location: New Delhi (From Office)

Website : www.houseofchikankari.in

House of Chikankari: A spirited mother-daughter venture preserving India's heritage craft. Promoting Chikankari as a household essential, empowering artisans, and securing a deal on Shark Tank India Season 2 with Mr. Aman Gupta and Mr. Peyush Bansal.