HootBoard - Digital Marketing & Growth Manager

About HootBoard:-

HootBoard is a dynamic and innovative company that provides digital solutions to enhance communication and engagement within organizations. We are seeking a talented and experienced Digital Marketing & Growth Manager to join our remote team based in India. This individual will play a key role in driving our digital marketing strategies and contributing to the overall growth of the company.

Responsibilities:-

Digital Marketing Strategy:-

- Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.

- Identify target audiences for online campaigns and tailor strategies to reach and engage them effectively.

Paid Advertising:-

- Create, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, etc.

- Monitor and adjust campaigns to ensure optimal performance and return on investment.

Organic Content Marketing:-

- Implement and optimize organic content marketing strategies, including SEO and social media content.

- Design and conduct A/B testing on landing pages and website elements to maximize user engagement and conversions.

Data Analysis and Reporting:-

- Analyze marketing data and performance metrics to measure campaign effectiveness.

- Identify areas for improvement and implement data-driven decisions to enhance overall marketing performance.

Continuous Improvement:-

- Stay updated on the latest digital marketing trends and technologies.

- Implement emerging trends and best practices into our strategies to maintain a competitive edge.

Collaboration:-

- Collaborate with cross-functional teams, including product, sales, and design, to ensure a unified marketing approach.

- Effectively communicate marketing strategies and gather insights from other teams.

Performance Reporting:-

- Regularly report on marketing performance to stakeholders.

- Present recommendations for improvement based on data analysis and market insights.

Skills and Qualifications:-

- 3+ years of proven experience in digital marketing.

- Strong understanding of various digital marketing channels, including PPC, SEO, SEM, and social media.

- Prior experience in B2B marketing in the US market is essential.

- Excellent analytical and data-driven decision-making skills.

- Ability to develop and execute creative marketing campaigns.

- Strong communication, collaboration, and interpersonal skills.

- Experience with A/B testing and conversion optimization techniques.

- Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, Facebook Insights).

- Passion for staying up-to-date with the latest digital marketing trends and technologies.

If you are a results-driven digital marketer with a passion for innovation and growth, we invite you to join our team and contribute to the success of HootBoard. Apply today and be a part of our exciting journey!