HomeLane.com - Associate Business Unit Head

Experience-3-4 Yrs

Reporting into-Business Unit Head (Aman Bansal)

JD :

You will be a part of the top management team at HomeLane. The span of control will include the city sales, design, and operations teams. You will lead our relationship with all city-based partners (Square Partners, Design Partners - HomeLane marketplaces), vendors (manufacturers, local service providers who enable business for us). The incumbent will also work closely with the central HomeLane team based in Bengaluru, to build towards our One HomeLane philosophy.

Your direct reporting line will be to the HomeLane Chief Business Officer (Tanuj Choudhry, INSEAD Alum, ex-McKinsey & Amazon).

Responsibilities :

Customer acquisition :

Generate leads :

- Acquire home-owner databases of apartment complexes

- Proportion small % of marketing budget to digital marketing lead generation

- Carry out BTL activities to generate awareness & leads amongst TG

Generate meetings :

- Convert leads to meetings through email, voice and text campaigns

- Ensure adequate staffing for meetings

- Drive meeting-SLAs - accurate quotes sent to 100% of prospects met within stipulated time

Drive order closure :

- Leverage our sales force - 1-2 Assistant Sales Managers; 1 Showroom Manager per experience centre; Design Partners; Design Relationship Managers and Bengaluru-based Welcome Team

- Leverage our technology capabilities: Spacecraft, IQ, Modular Quotation App, Phoenix / Salesforce

- Drive sales SLAs - sales followups, revised quotations, site visits (as needed)

- Manage overall marketing budget

Customer servicing :

Design :

- Manage the design phase to ensure customers get a top-notch experience

- Hire & retain Design Manager, Design Relationship Managers & in collaboration with the HomeLane People Team

- Production & Installation

- Managing customer escalations across Design, production, and Installation should also feature here

- Ensuring that HomeLane is delivering on our 45-day guarantee on every single project

- Hiring an employee performance management in Mumbai

- Production Management

- Installation (Square) Management

Salary Bracket -11 to 16 LPA