About the company: Launched in 2014, HomeLane combines design aesthetics, technology, and clockwork/efficient operations to deliver desired home interiors across the country. Built on the promise of making the process of planning home interiors easy, we work with design partners and our proprietary technology platform, SpaceCraft, to deliver customized home furnishing solutions to our customers. While we offer a wide range of products such as modular kitchens, wardrobes, study units, entertainment units, etc., our space saving furniture has been the talk of the town. We believe that buying a home is a cause for celebration and we make sure the process of planning the interiors should bring joy and celebration to our customers. We believe in having fun while achieving our business goal. A fun-loving and passionate team of youthprenuers, we at HomeLane, are building tomorrow's tech-enabled home interior brand. If you are looking at getting your hands dirty and learning a lot in the process, then HomeLane is the place for you. About the role - We are looking at a marketer who will be responsible for taking care of the overall HomeLane Marketing efforts. The Brand Communication Lead will be managing the creative agency, media agency, supervising execution and will be responsible for managing the campaigns across ATL, BTL and Digital. This person will help build a strong brand presence and work with multiple internal and external stakeholders. In addition, this person will be responsible for managing in-house design team for general marketing campaigns. Expectations - Be the voice of the consumer internally - Comfortable with writing short-form copy for digital ads - Drive innovation and bring in new communication ideas on the basis of market research, consumer insights, and business imperatives - Strong understanding of how creative processes work and what has creative efficacy - Manage and grow video content on various platforms like Youtube, Instagram, Facebook and HomeLane blog - Manage the Brand calendar and keep all verticals aligned - Work on creating marketing collaterals, ensure the same are released as per schedule - Understand the brand and ensure that all our communication is aligned as per the brand guidelines - Project manage each campaign, creative requirements from different departments and deliver as per the deadlines - Must have a good understanding of visual, propositions and insights work from the communication point of view - Should be able to give feedback to agencies based on the output Desired Skills and Experience - Relevant work experience of working on brands managing the communication and brand strategy. Preferably from core marketing background or advertising agency - Prior experience at a startup is preferred (not mandatory) - A strong understanding of the digital space - Comes with industry contacts and publisher connections has worked with vendors across domains - Excellent communication skills - Experience of working in unstructured environment, entrepreneurial in nature Salary Offered : 6-10 LPA

Bangalore

HomeLane - Assistant Manager/Marketing Lead - Brand Communication 

HomeLane - Assistant Manager/Marketing Lead - Brand Communication  ,Job Description for HomeLane - Assistant Manager/Marketing Lead - Brand Communication  in Homevista Decor and Furnishings Private Ltd in  Bangalore for (2-5) years of experience. Apply Now!

Job Description for HomeLane - Assistant Manager/Marketing Lead - Brand Communication  in Homevista Decor and Furnishings Private Ltd in  Bangalore for (2-5) years of experience. Apply Now!