Home Credit - Senior Manager - Marketing Communication

Summary:

The purpose of the job is to build Home Credit brand in India by driving innovative and cost-effective solutions that cover but are not limited to ATL/ BTL and digital channels.

Job Responsibilities:

- Development and implementation of go-to-market strategies for new and existing products and services.

- Strong participation on building of communication strategy, DNA of brand at strategy level with ability to translate to day-to-day execution.

- Initiative towards creating and building the Home Credit brand in India through relevant brands tie-ups and partnerships.

- Implementation of the customer communication campaigns by leading ATL/BTL/media/content agencies and partners.

- Set, implement and evaluate the effectiveness of our integrated communication strategies driving improvements at every opportunity while working closely with a range of stakeholders.

- Work in conjunction with the product and sales teams to drive revenue and profitability for the company.

- Manage brand allocated budgets within agreed guidelines, managing activities in time and expected quality.

- Closely monitor industry and competitor activity in communication and product development, to ensure our strategic vision is in line with market demands in a constantly changing, competitive environment that we work in.

- Proficient in managing multiple, cross-functional teams and stakeholders internally as well as externally.

Desired Profile:

- 6+ years of brand/ communication experience in a consumer centric company like FMCG/telco/finance/ retail company covering large local or global brands

- Be able to demonstrate strong commercial acumen across everything you do

- Proven experience in driving business results including brand plan development, qualitative and quantitative research, go to market for new product and service launch

- Strong experience in development of marketing communication execution of communication strategies (development of brand DNA, communication development, sponsorships, influencers, various communication channels, media strategy, digital)

- Understand the business beyond marketing and sales, worked in a matrix like structure in a functionally structured environment.

- Demonstrated success in challenging and fluid business situations.

- Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.

Who should join? 

- Good analytical skills and data-driven thinking

- Relevant stakeholder management

- Drive for results and leaderships skills

- Highly creative with ability to think out of box

- Advanced communication and interpersonal skills

- Ability to demonstrate strong commercial acumen across everything you do

- Up-to-date with latest trends and marketing best practices