Home Credit - SAS Campaign Management Analyst

Objective:

Manage the setting of CRM campaigns based on SAS campaign management solution to support and automate cross-sell, upsell and retention activities of CRM department. Definition, implementation and optimization of CRM campaigns for better customer engagement and improved profitability.

Responsibilities Include:

- Liaison with the Business team to understand the new requirements and check feasibility of executing the same using SAS Campaign management tool.

- Set up the campaigns in the SAS CM tool for all the communication channels.

- Organize and actively participate in CRM SAS campaign project UAT by building and verifying the delivery quality

- Support design, development and execution of comprehensive cross sell, retention and growth strategies for existing customers

- Monitor/Track end to end Campaign Performance and profitability and share insights for betterment.

- Ability to analyze and synthesize the available data and extract value-added insights

- Understand & Test Various available features of the SAS CMT UI and core functionalities.

- Keep a check on correct data flow between the sources (DataMart/DWH/Channels) and various Components.

- Help in Planning the migration of existing manual operations to SAS.

- Support in Error Free and accurate CRM Campaign launches both on UAT and Prod Environment.

Basic Qualifications and requirement:

- Engineering degree desirable

- Hands on experience on SAS Campaign Management- tool.

- SQL/Database knowledge

- Knows End to End Campaign management process.

- Campaign Performance Measurement

- Excel / Power Point / Database

Who Should Join ?

- Detail focused

- Able to work under pressure in a fast paced environment

- Out of the box thinking, able to find creative solutions

- Ability to collaborate and interact effectively

- Logical/Analytical mind-set