Manager at Home Credit India Finance
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Home Credit - Manager - Marketing Communication (6-10 yrs)
The purpose of the job is to build Home Credit brand through development and execution of advertising campaigns in media and improve employee bonding with company via internal communication activities.
Key Responsibilities :
- Participation on building of communication strategy, DNA of brand with ability to translate to day-to-day execution, participation on building EVP and development of internal communication activities
- Implementation of the customer communication campaigns by leading ATL/BTL/media/content agencies and partners
- Increase accessibility of the internal communication platform for office and field employees, including through mobile application solutions
- Initiating and driving implementation of new Intranet solution into reality and continual progress of that platform
- Set, implement and evaluate the effectiveness of our integrated communication strategies driving improvements at every opportunity whilst working closely with a range of stakeholders
- Manage brand allocated budgets within agreed guidelines, managing activities in time and expected quality
- Measure and report performance of all marketing campaigns, and assess against goals (KPIs, ROI)
Desired Skils :
- Master's degree in Business/Marketing
- 6+ years of experience in Internal/ Marketing Communications/ Event management role
- Proven working experience as brand manager or associate brand manager
- Excellent understanding of the full marketing mix
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Ability to conceptualize, design and implement communications strategies, campaigns or programs
- Good analytical skills and data-driven thinking
- Relevant stakeholder management
- Drive for results and leaderships skills
- Highly creative with ability to think out of box
- Advanced communication and interpersonal skills
- Experience in development of EVP and translating into internal communication activities
- ability to demonstrate strong commercial acumen across everything you do
- Written communication skill
- Up-to-date with latest trends and marketing best practices
Who should join ?
- If you are willing to face new challenges and want to apply your data knowledge for growth / future of company, then Home Credit can give you this opportunity.
- Home Credit can provide you platform to show your skills & suggest valuable ideas to company. This experience can improve your knowledge area & give future career possibilities.
- Opportunity to work in a team of enthusiastic professionals who have good knowledge in this field & willing to work for company.