Home Credit - CRM - Sales & Marketing

KRA

Sales results

- Support country to deliver their cross-sell sales results on time and on budget

Products & Financials

- Maintain product portfolio profitability at required levels/targets

- Manage the customer portfolio campaigns with a focus on profitability optimization

Risk

- Cooperate with RISK department and keep risk indicators under control

Reporting & Control

- Track the performance of cross sell campaigns as well as profitability of portfolio

- Improve current reporting system and develop new reports to better capture portfolio and campaign performance

Marketing

- Responsible for Point of Sales (POS) merchandise production, distribution and placement

- Deliver required POS merchandise coverage within the budget

Objective:-

- Develop new cross-selling techniques, products and channels to optimize cross-sell performance

- Improve & Optimize current cross-sell processes and product portfolio and continuously work on their adjustment if market situation requires.

- Cooperate & Coordinate on planned and new cross-sell projects with relevant departments within the organization

- Control sales plan delivery and risk performance and help to solve the local sales and process problems.

- Analyze performance of cross-sell process and initiate improvements

- Support development of local cross-sell know how

- Manage teams of direct subordinates