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15 Apr 2021

08/04 Garima Singh
Talent Acquisition at Home Credit India Posted in
Sales & Marketing Jobs

08 Apr 2021; Job Code: 911742; Location: Gurgaon/Gurugram

Views:969 Applications:132 Rec. Actions:Recruiter Actions:26

Home Credit - CRM Lifecycle Manager (3-5 yrs)

Gurgaon/Gurugram Job Code: 911742

Summary

- Create a retention, acquisition and cross-sell policy for HC customers

- Create, introduce and follow the direct marketing campaigns for cross-sell

- Definition, implementation and optimization of CLM campaigns for better customer engagement and improved profitability

Job Responsibilities

- Create the policy and approach for different cross-sell actions including:

- Preparation of business case

- Collection of all the necessary information and approvals from interested parties

- Ensuring compliance with communication strategies and policies

- Monitor campaign implementation in all channels and take corrective actions on existing campaigns

- Support design, development and execution of comprehensive cross sell, retention and growth strategies for existing customers

- Manage campaigns within specified budgets to deliver numbers on activation, cross-sell and retention

- Initiate Champion/Challenger tests and modify campaign set up to increase impact

- Measure campaign profitability (CBA, ROI) and initiate changes for improved performance with collaboration with Analytics

- Liaison with all Stakeholders - IT, CustEx, Risk, Product, Operations, Finance and Marketing teams to manage CRM systems and campaign planning & execution

Desired Skills

- MBA degree in Marketing

- 3-5 years of relevant experience

- Prior experience in B2C Product Marketing, conceptualizing campaigns, product launch

- Prior experience of BFS/NBFC company is preferred

- Strong analytical skills

- Excel / Power Point / Database