HolidayIQ.com - Manager - Email Marketing

- Run email campaigns focused on traffic, conversions and promotional activity

- Constantly drive email database size and quality

- Adapt new technologies and services into company's email marketing

- Develop trigger based email program targeted towards

- specific campaigns and events in customer life cycle

- Managing the companies email campaigns and communicating company brands through email marketing.

- Analysis of current email marketing campaigns and making recommendations for improvement.

- Managing trigger email campaigns throughout the customer life cycle to maximise sales.

- Carrying out segmentation of the database and implementing re marketing strategies.

- A/B Testing on various email campaigns to establish the most effective.

- Preparing various types of e mails (Newsletter, Transactional, Notification, Marketing, etc.)

- Targeting Email or ads to different users or content.

- Analytics and reporting related to the e-mail campaigns.

- Lead generation through emailers.

- Setting up triggered emailers.

- Managing and hygiene process of data.

- Retention marketing & re-targeting through emailers.

- Campaign management.

Salary Range : 10 - 15 LPA