Hoichoi TV - Senior Manager - Performance Marketing

About hoichoi:

We are an on-demand video streaming entertainment platform for Bengalis worldwide. With an array of exciting content choices including Bengali Classics, Blockbusters, Documentaries, Short Films and Exclusive original web series we aim to be home to the best in Bengali entertainment.

hoichoi is the digital vertical of SVF Entertainment - a leading Media and Entertainment company in East India, with 7 National Awards to its credit and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music and New Media.

As we take on the next level of growth, we are on the lookout for passionate and talented people to join our team, committed to redefining online entertainment for Bengalis globally.

The Role :

The Performance Marketing manager will be responsible for building the overall strategy, roadmap, implementing plans, and managing marketing campaigns to drive, acquire, engage and retain users through various performance marketing channels.

Responsibilities:

- Plan & execute Performance Marketing strategy for hoichoi to reach its target audience at scale to deliver growth at optimum costs.

- Strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.

- Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.

- Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.

- Plan and forecast monthly, quarterly, annual acquisition numbers and costs.

- Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches

- Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.

- Drive marketing tech roadmap in coordination with the Tech and Product Teams.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Manage internal and external stakeholders, agency relationships

Must have skills :

- 3-5 years of proven growth hacking experience through performance marketing in scaling up digital companies (Entertainment/ Ecommerce/ Gaming/ Tech start-up etc)

- Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Branch, Kochava, Adjust, etc)

- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- You are a highly goal-oriented individual and have excellent communication skills.