HM Clause - Specialist - Marketing Communication Automation

Marcom Automation Specialist

- End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads

- Research and execute key aspects of the paid campaign such as audience research, account structure, etc

- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence

- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs

- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities

- Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics

- Understand organizational and product goals and map them to specific project deliverables

- Partner with other digital channels to align overall strategy and message

- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

- Develop strategic approaches to content for digital products, including spotting patterns in data and making appropriate decisions

- Architect how information is structure and presented within and around the product

- Write consistent, concise and accessible copy with an eye towards building the brand salience as well we, including product copy (e.g. UI content, notifications, error messages)

- Power the Global Marketing team's marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities

- Drive Marketing Automation Operations to ensure content is generated to nurture the prospects through the funnel

- Manage customer/prospect data to segment and develop relevant content as per their stage of purchase and product interest

- Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time

- Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of marketing automation plans

- Utilize strong project management skills to track and deliver critical marketing execution projects on time

- Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks

- Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstrate tangible business impact and growth

- Meaningful omni-channel interactions that create positive experiences and outcomes for Taregt customers and differentiate HM CLAUSE from the competition

- Evaluate and setup automation platform and drip campaigns for conversions

- Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each

- Stay current on industry developments, new product offerings and digital technology trends

- Maintain required certifications