HiveMinds - PPC Specialist

PPC Specialist Roles & Responsibilities

- Plan, create, and manage PPC campaigns across a variety of channels

- Keyword research and management to optimize bids (add PPC keywords and negative keywords)

- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

- Stay on top of search engine and PPC industry trends