Hindustan Wellness - Manager/Senior Manager - Digital Marketing

1. Hands on in PPC

a) Facebook Sponsored Ads and Contextual Ads

b) Google Display Ads, Search Ads, Contextual Ads, YouTube Ads, App Installation

c) Content Marketing

d) Organic Marketing

2. Knowledge of SEO to optimize Website and paid campaigns and generate organic leads.

3. Hands on : Digital Marketing Tools

a) Google Analytics,

b) Web Trends,

c) Webmaster tools,

d) SEM RUSH TOOL

e) other Tracking TOOLS

4. Hands on in managing multiple campaigns with different sets of Targeting like City wise, Channels wise, Audience wise to generate targeted queries & Call to feed Call Canter.

5. Handling huge marketing budget and able to allocate budget channels wise & Campaign wise to gain better ROI.

6. Tracking of All Campaigns, Ads on the ground of Performance & ROI