Hindustan Times - SEO Lead

Responsibilities:

- To build and execute a robust SEO strategy for all our digital properties to increase the Traffic and ROI for clients.

- Scale Organic traffic from leading search engines like GoogleNews, Yahoo, Bing.

- Work very closely with Product team & Editorial teams to execute collective page views, traffic and page ranking goals.

- Develop and implement link building strategy

- Manage team & Train them in various aspects of SEO and Online Marketing

- Track, report, and analyse website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyse competitor search strategies

- Work with the engineering team to ensure SEO best practices are properly implemented

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Skills:

- Should have over all knowledge of Website optimization / performance, On- Page optimization, Off- page optimization, , Social Media Optimization, Search Engine Marketing and Web Analytics.

- Experience with link building process, keyword generation, internet marketing and Search Engine optimization techniques (preferably Google) and competitive analysis is must.

- Should be able to handle Google optimization, Yahoo, Bing, Reciprocal Linking Management, Directory Submissions, Planning and Implementing Internet Marketing Strategies

- Should be strong in technical and analytical skills with a proven track record for SEO with latest Market Trends.

- Good knowledge of HTML and CSS skill, proficient with Wordtracker, Google keyword tool and other SEO tools.

- Plan and monitor the ongoing company presence on SERP

- Experience with B2C social media, Google AdWords and email campaigns and SEO

- Managing SEO and SMO projects for International Clients and handling the team.

- Account management: Understanding client requirements, translating them into Internet marketing strategies, building client relationships etc.