Hindustan Times - Senior Key Account Manager - OTT Play

Role: Sr. Key Account Manager

Industry: Telecom/ISP

Experience: 2+ years

Key Responsibilities:

Client Relationship Management: Cultivate and nurture long-term relationships with key B2B clients, serving as their primary point of contact for all OTT-related inquiries and support.

Needs Assessment: Conduct comprehensive assessments of clients' requirements, gaining insights into their business objectives, target audience, and content preferences.

Solution Customization: Collaborate closely with internal teams, including content creators, technical experts, and marketing professionals, to tailor OTT solutions that align with clients' goals and enhance their offerings.

Account Growth: Identify opportunities for expanding clients' OTT offerings, such as introducing new content formats, subscription models, or value-added services, to drive revenue growth and customer loyalty.

Issue Resolution: Proactively address any challenges or concerns raised by clients, ensuring prompt resolution and maintaining high levels of satisfaction with our OTT services.

Market Analysis: Stay abreast of industry trends, competitor activities, and emerging technologies in the OTT space, providing strategic insights and recommendations to clients to help them stay ahead of the curve.

Customized Content Packages: Work with LCOs and ISPs to create customized content packages tailored to the preferences of their customer base. This could involve curating specific genres or types of content that are popular among their subscribers and offering these as add-ons or included in their existing subscription packages.

Performance Tracking: Monitor key performance indicators (KPIs) related to client engagement, viewership metrics, and revenue generation, using data-driven insights to optimize OTT strategies and maximize ROI for clients.