Responsibilities: - Develop and execute comprehensive content strategies in alignment with the company's marketing objectives, emphasizing on bolstering brand visibility and fostering audience engagement in the advertising space. - Leverage functional knowledge of Generative AI tools to brainstorm content ideas, generate relevant imagery and scale the content function. - Drive insightful content ideas to engage KOL and CXOs in media industry across formats: Video series, Fireside chat and interaction series. - Lead the narrative for monthly newsletter and work closely with cross-functional teams for content assembly, design and launch. - Create high-quality long-form content such as case studies, blogs, and PR stories, ensuring consistency in messaging and brand voice across various digital platforms. - Craft compelling short-form copy optimized for digital marketing campaigns, email newsletters, social media posts, and advertisements, with a focus on maximizing impact and resonance with the target audience. - Collaborate cross-functionally with design, marketing, and sales teams to ideate and produce effective multimedia content, including video scripts, web copy, and infographics tailored for digital consumption. - Conduct thorough market research and competitor analysis to identify content opportunities, trends, and consumer preferences, thereby shaping digital content strategy and decision-making. - Monitor digital content performance metrics, analyse data insights, and iteratively optimize content strategies to drive continuous improvement and achieve key performance indicators (KPIs). Required Skills: - Digital Content Strategy Development - SEO Optimized Digital Content Creation - Proficient in crafting Long-Form Digital Content (Case Studies, Blogs, PR Stories) - Expertise in Short-Form Copywriting (Campaigns, Emails, Social Media) - Scriptwriting for Video Content - Web Copywriting for Digital Platforms - Editing and Proofreading of Content - Market Research and Analysis in the Landscape - Project Management for Content Initiatives - Cross-Functional Collaboration with web development team, U/UI designers and SEO team - Proficiency in Content Management Systems (CMS like WordPress) and Digital Marketing tools would be a plus

Delhi

Hindustan Times - Manager - Content Marketing - B2B Segment 

Hindustan Times - Manager - Content Marketing - B2B Segment  ,Job Description for Hindustan Times - Manager - Content Marketing - B2B Segment  in Hindustan Times in  Delhi for (5-10) years of experience. Apply Now!

Job Description for Hindustan Times - Manager - Content Marketing - B2B Segment  in Hindustan Times in  Delhi for (5-10) years of experience. Apply Now!