Hindustan Coca Cola Beverages - Senior Manager - Social & Digital Media

1. Manage the brand identity and purpose for HCCB on social media

The incumbent is expected to manage the core brand proposition of HCCB - Inspired by India - on the social and digital space. The Corporate brand is to being built organically, principally with the use of social and digital storytelling as well as paid, owned, earned and shared media

2. Create a base of loyal followers and ambassadors of HCCB's social assets

The person should be able to create a fan base different from the brand followers of @Coca-Cola since HCCB is positioned as a manufacturing organization and not an owner of brands. Our system has enough brand followers. The target for the end of the Year 2019 is 1 MN followers

3. Effectively manage crisis and issues pertaining to HCCB in social media - product issues, employee issues, accidents, bad experience etc

To monitor, analyse and devise relevant strategies and communication to manage social media flare-ups and crisis pertaining to HCCB. As a large company there are several issues that crop up in the digital space impairing HCCB's brand reputation

4. Develop and create compelling stories and content that keeps this loyal user base of HCCB, engaged, in the social and digital space

To partner with third party agencies and create relevant content and stories that finds organic traction

5. Manage paid media budgets and costs

To partner with third party agencies and allocate the most optimal spends on HCCB's social and digital assets, throughout the yea.

6. Ensure adherence to audits and compliances

To ensure 100% compliance to all audits and compliances as per media buying processes of TCCC