Hijinny.com - Manager - Digital Marketing

Digital Marketing Manager

Roles & Responsibilities :

- Design the digital marketing and social media strategy for hijinny.com

- Plan, execute, measure and optimize digital marketing campaigns across all channels - website, SEO, Google Ad words, Facebook, Twitter, LinkedIn, email and SMS database etc.

- Devise strategies to build online traffic to the websites hijinny. Improve the user experience, design, content and conversion rates for each of the brands- websites. Manage ongoing maintenance as well as any redesign of the website.

- Meet the monthly targets such as leads, cost per lead and footfall targets for hijinny.

- Achieve Online Gift Voucher sales targets of hijinny through its website.

- Be responsible for managing the monthly digital marketing budget and tracking spends against.

- Work with internal team of Digital Marketing Manager, Content Writer, Visualizers, as well as external agency partners and vendors to create ads, design landing pages and achieve targets.

- Prepare daily, weekly and monthly performance reports (ROI and KPIs such as website traffic, leads, cost per lead, organic ranking, open rates etc.) of all digital marketing activities for management review.

- Identify trends and optimize spend and performance based on the trends spotted.

- Manage online reputation of the company's brands and raise online brand awareness.

- Be on the lookout for new technologies and keep abreast of latest developments in digital marketing.

- Monitor digital marketing strategies of competitors and present learning.

Candidate Profile :

- Should have a Bachelors / Master's degree in marketing or a relevant course in Digital Marketing

- Should have 3 to 5 years of experience in Digital Marketing

- Should have experience in setting up and optimizing campaigns for Google Ad words (Search & Display), Facebook advertising, email marketing, SMS marketing and other digital media

- Should have experience in SEO and website redesign

- Should have experience in optimizing landing pages and user funnels

- Should have experience with A/B and multivariate experiments.

- Should have thorough knowledge of Google Analytics

- Should have strong analytical skills and be proficient with MS Excel

- Working knowledge of HTML, CSS, and JavaScript will be an advantage

About us :

Hijinny (www.hijinny.com) is an on-line start-up by IIT Bombay, S P Jain & IIM Ahmedabad grads that helps you book hair & beauty services at home by connecting you with hundreds of highly skilled & qualified hair, skin and beauty professionals instantly around your area. With hijinny you can pre-book your appointment in 60 seconds and get ready to RELAX.

Hijinny offers a platform for trained and qualified professionals to not only showcase their skills and service customers of their choice at their convenience but also earn good money. A professionally qualified stylist or beautician can register with hijinny and be part of the largest network that connects millions of customers with thousands of hair & beauty service providers.

The company is part of CMYK Health Boutique Pvt Ltd - a health and wellness management company that operates 3 other health and beauty brands:

1. Four Fountains De-stress Spa (http://www.thefourfountainsspa.in)

2. Jazz Up Salon (http://jazzupsalon.com)

3. NuAyurveda Clinic (http://www.nuayurveda.com)