HighLevel - Product Manager - CpaaS

Product Manager - CpaaS

About HighLevel:

Founded in 2018, HighLevel LLC is a two-tier B2B SaaS Platform focused on Marketing Agencies. We aspire to be a one-stop solution for marketing agencies. We enable agencies to serve their clients with ease using the best cutting-edge tools in the industry. Our clientele includes digital marketing agencies, Ads agencies, SEO agencies, Call center / Sales agencies, and freelancers. We operate across niches like real estate, dental & medical, local businesses, e-commerce, professional services, and field services.

Our platform comprises various product areas including CRM, funnel builder, website builder, forms & surveys, WordPress hosting, email marketing, telephony, reviews management, Omni-box communications, social media, invoicing & payments to name a few. We currently service over 60,000 agencies and 400,000 small & medium businesses with a 900+ strong team that works remotely across 15 nations. We encourage you to check out our youtube channel to learn more about our platform

https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

About the team:

- The Sales and Marketing Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand.

- The sales and marketing products team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Websites, Funnels, Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Template Library, Content AI etc.

- HighLevel is an exciting place to work as it gives adrenaline to build and help our user base.

- We take care of our team so our team can take care of our users

- It's never somebody else's job - Take ownership as a company owner

- We are passionately focussed on adding value for our users

- We deliver fast using lean principles (Agile framework). We go to market in weeks instead of quarters

- A good innovative idea always gets tested and we deliver based on feedbacks

- We embrace that improvement is constant and iterative.

- Constant Learning Growth graph - You will learn how to scale B2B SaaS Startup and build relevant, impactful products for customers

- We are do-ers and go-getters to achieve team adoptions.

Responsibilities:

- Establish the strategic direction and vision for High Level's SMS/Call/WhatsApp product features.

- Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.

- Collaborate with stakeholders to identify and prioritise user requirements and feature enhancements.

- Collaborate with customers to identify their needs and current challenges, which would feed forward into the Product planning process.

- Develop and maintain a detailed product roadmap for workflow automation, aligning it with the company's overall product strategy and goals.

- Conduct user research, interviews, and data analysis to gather insights and identify pain points.

- Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.

- Collaborate with engineering and design teams to ensure timely and high-quality product delivery.

- Plan and execute product launches, including creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement of workflow automation features.

- Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.

- Act as a subject matter expert on workflow automation, providing guidance and support to internal teams and external customers.

- Define and track key product metrics to evaluate product performance and drive data-driven decision-making.

- Monitor customer feedback and conduct a competitive analysis to identify areas for improvement and address customer pain points.

Requirements:

- Domain Knowledge: Strong understanding of VOIP, Messaging and WhatsApp integrations and automation concepts, technologies, integration frameworks and market trends.

- Technical background: Ability to comprehend technical specifications, APIs, and integration frameworks. Comfort working with developers and understanding their requirements and constraints.

- Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure product success.

- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to both technical and non-technical stakeholders.

- Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.

- User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.

- Business Acumen: Understanding business models, market dynamics, and competitive landscape. Ability to align product decisions with business goals and drive product success.

- Minimum 2+ years as a Product Manager, preferably in SaaS, with expertise in communication platforms or related fields.

- Bachelor's degree in computer science, engineering, business, or a related discipline.

- Experience in building integrations for communication platforms (e. g., Twilio, Meta, Plivo, Bandwidth, Ring Central, etc) and familiarity with VOIP and messaging technologies.