Hevo Data - Specialist - Event Marketing

Event Marketing Specialist (Technology SaaS)

About Hevo:

- Hevo is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics.

- Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including DoorDash, Shopify, Postman, Cox Auto, Neo4J, Arhaus, and Groww. By automating complex data integration tasks, Hevo allows data teams to focus on deriving groundbreaking insights and driving their businesses forward.

- Hevo's mission is simple, but bold: Build technology from India, for the world that is simple to adopt and easy to access so that everyone can unlock the potential of data.

- Based in San Francisco and Bangalore, Hevo has seen exponential growth since its inception. The team has grown by 3X and the customer base has expanded by a staggering 20X in just the last two years.

- With a total funding of $42 Mil from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new phase of hyper-growth.

- Hevoites are a bunch of thoughtful, helpful problem solvers, who are obsessed with making a difference in the lives of their customers, colleagues and their own individual trajectory.

- If you are someone who is passionate about redefining the future of technology, then Hevo is the place for you.

What you will do in this role:

As an Event Marketing Specialist, you will play a crucial role in executing marketing strategies in US geo to promote Hevo and its products/services. Your primary responsibility will be to drive lead generation and enhance brand awareness through two channels -> Online Webinars and In-Person Field events.

A. Define Webinar and Field Events strategy for US:

- Develop, implement, and manage field marketing strategies that align with the company's broader marketing objectives.

- Collaborate with the marketing and sales team to customize campaigns and initiatives based on different GTM motions.

B. Event Management and Marketing:

- Plan and execute events, including webinars, trade shows, round tables meetups, and partner e vents, etc.

- Coordinate all logistics, budgets, and materials required for successful events.

- Drive event registrations targets through various channels, such as online platforms, email campaigns, and outreach via Sales teams, etc.

C. Content and Collateral:

- Build marketing collateral and content required for events - emails, social media posts, handouts, swag kits, email

- Ensure that all marketing materials are consistent with the company's branding and messaging.

Measure Impact:

- Track and analyze the performance of regional marketing initiatives, providing regular reports and insights.

- Use data-driven insights to refine strategies and improve campaign effectiveness.

What do you bring to the table?

- 3-4 years of experience in field marketing, or event management

- Excellent communication skills, verbal and written

- Ability to work independently and as part of a team.

- Strong project management and prioritization skills