Hero Lectro - Brand Manager

Brand Manager

Roles & Responsibilities :

- Translate brand elements into plans and go-to-market strategies

- Strategizing and Executing marketing campaigns for overall category creation and sales growth

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Managing multiple agencies for Creative, Media and PR

- Own the social media handles of the brand and drive the digital presence of the brand along with ORM

- Responsible for all PR efforts for the brand

- Responsible for all communication across multiple touch points that include Store, Website, Social Media, Advertising, Direct Mailers

- Drive Consumer Research & Insights

- Monitor market trends, research consumer markets and competitors' activities

- Drive communication around new Product Launches

- Enable strategic alliances & collaborations with like minded brands

- Managing Call Centre for Inbound & Outbound leads nurturing and conversion

- Suggest and implement new features for enabling deeper brand awareness

- Managing the marketing spend for the team

Skills & Qualifications :

- 7 to 10 Years of experience. Experience in startups, category creation and scaling up businesses is preferred

- Strong analytical skills partnered with a creative mind

- Experience in identifying target audiences and devising effective campaigns

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Data-driven thinking and strong analytical skills