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24/12 Ashok
HR at Heritage Foods

Views:374 Applications:84 Rec. Actions:Recruiter Actions:13

Heritage Foods - Lead/Senior Manager/AGM - Market Intelligence & Consumer Insight (8-12 yrs)

Hyderabad Job Code: 1024016

Position Title : Lead - Market Intelligence & Consumer Insight (Sr. Manager/AGM Level).

Location : Corporate Office @ Hyderabad.

Function : Marketing.

Qualification : MBA from Tier-I or Tier-II or B-schools with specialization in Marketing or Business Administration.

Experience : 8-12 yrs

Preferred Industry : FMCG, FMCD, Dairy, Retail, and Food & Beverage.


Position Overview :

Experience with a variety of research methods and a proven track record for uncovering actionable insights. The role-holder will have an impact on the business executing innovative, influential user research that shapes the customer experience for company brands..

Functional Competencies :

- Must have the ability to lead and coordinate projects and must be able to clearly and concisely communicate.

- Exceptional interpersonal skills & Team Management

- Proactive approach

- Good organising abilities


- Excellence in consumer insights, analytics, segmentation, and market research in the backdrop of understanding business and company objectives.

- Best practice consumer insights activities and supporting business decisions are based on consumer objectives

- Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.

- Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.

- Design and conducting of all primary consumer research/insights for specific business Brands.

- Provide market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.

- Go-to-market and other projects with a focus on the scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.

- Delivering clear key findings and recommendations.

- Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights.

- Leading, managing and guiding the insights team.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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