HEPL - Performance Marketing Role

Responsibilities Include:

- End-to-end management of Ad campaigns, PPC and Display, mostly focused on e-Commerce

- Maximize revenue generation and profitability of the campaigns

- Writing Copies for Media Ad campaigns

- Generating leads and sales using Media Ad campaigns

- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs

- Collaborate, coordinate and supervise with marketing teammates to maintain a consistent brand voice and message across all paid programs and to bring inspiration among the team well.

- Continuous monitoring of results and improving of ads and Reporting of results of Ad Campaigns.

- Understanding the various components and drivers of growth along with Trends such as traffic, conversion, user engagement and repeat behavior and create actionable programs leading towards growth.

- Create and manage strategy and setup of all paid campaigns

Additional requirements:

- Measure and optimize our paid marketing using vendor-specific dashboards, such as Google Analytics, and marketing analytics , sprout social, Google Optimize, appflyer, woorank, google tag manager, mail chimp etc.

- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying