HelpingDoc - Vice President - Marketing

You are a visionary leader who is excited by the challenge of building scale by designing and executing marketing strategies.

You would lead HelpingDoc to the next level of growth along with rest of the executive team - CEO, Business Head, and Product head.

On offer is a competitive salary and exciting stock options.

The key responsibilities are:

- Build and lead a small and highly-skilled marketing team

- Own and deliver the set of marketing KPIs on customer traffic, conversions, and subscriptions

- Develop and execute marketing strategies to drive customer acquisition

- Monitor market, customer and competitor trends to reach target customer segments

- Build and execute data-driven approach

- Responsible for leading and executing on all key online marketing tactics: SEO, PPC/SEM, Social, Display, Affiliates, Email and Content

- Lead PR activities; represent company with press and analysts and at industry events.

Desired Skills & Experience:

- Successful track record in executing online marketing and advertising campaigns at low acquisition costs

- Successful track record of generating word of mouth/viral campaigns

- Strong background in executing SEO, SEM, Email, Social media and/or display advertising campaigns

- Solid knowledge of website analytics tools

- Demonstrable experience in leading and building teams

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing

- MBA from a premier institute

HelpingDoc is a young, vibrant and growing organisation, and has established itself as a leader in the online healthcare service in India.

The company is a pioneering concept to bring much needed structure to the independent healthcare space in India, and the world over.

The combination of advancements in technology, the growth of social media and increased Internet penetration has created an unparalleled opportunity to deliver a unique ecosystem that revolutionises healthcare visibility and accessibility.

HelpingDoc provides a gateway for healthcare providers to connect to their patients. Patients benefit from far greater choice and can book instant appointments with their chosen healthcare provider based on their needs and preferences.

The company has been started by UK based professionals, and is one of the most well-funded healthcare internet startup in India backed by influential European and Asian investor