Hector Beverages - Digital Media Manager

Job Title - Digital Media Manager

Position reports to - Head - Marketing

Department - Digital Marketing

Primary Objective:

Technology and Internet has changed lives faster than anything else ever has in history. It is a dynamic medium and it is evolving rapidly. We want to script our story with this medium in the center of it. The role we have to offer will allow you to build sharp understanding of consumer behavior online and also get an in-depth experience on the impact of digital media on people’s lives. From the little nudges to the large impactful campaigns, we are here to help the consumer make a better choice. We need someone with an undeterred love for the medium and someone who shares our passion to make Hector Beverages a world class company and Paper Boat a world class brand.

Responsibilities

- Develop strong and effective media buying plans based on sound strategies and research.

- Develop and execute media plans, including: budgeting, execution, reporting, optimization, and invoicing

- Negotiate with ad networks and aim for optimized ROI for all digital media slots/plans

- Should be proficient with SEO/SEM and should be able to closely work with content team/digital agencies to improve page ranks

- Should be able to target correct TG and build up measurability metrics for continuous tracking

- Provide analysis on media delivery, performance, trends and future implications in PCAs

- Partake in group brainstorming sessions with the intention of bringing great ideas to life and subsequently, designing campaigns.

- Should be smart to parse web chatter and able to share market/consumer insights with product development team.

- Expert level understanding and use of Google analytics. Working knowledge of multiple web/mobile data tracking and analysis tools

- In-the-know of industry standards and new digital media programs/opportunities, and can advise on new ways to reach targets

- Manages digital media billing using monthly tracking reports - Performs other duties and projects as assigned

Educational Qualifications:

- Graduate or MBA

Experience:

- Minimum of 2-3 years of experience in Media buying

- Thorough understanding of the digital medium and online consumption pattern

Other Skills:

- High on initiative and drive

- Detail oriented and proficient managing projects and able to multi-task, organize, prioritize, and structure workload

- Interpersonal skills very critical

Job Location - Bangalore

Package

- Competitive

- Medical insurance

- Personal Accident Insurance