Heavenly Secrets - Brand Manager - Makeup Category

Company Profile: Pilgrim is one of the fastest-growing and most innovative Direct 2 Consumer (e-commerce) beauty brands known to deliver the world's best beauty ingredients. Founded by serial entrepreneurs from IIT Bombay and IIM Ahmedabad, it offers a dynamic, fast-paced, and fun culture to be a part of.

To have a look at our products, please visit our website https://www.discoverpilgrim.com/. Do connect with us on Instagram!

Candidates based in Mumbai are preferred.

Your Profile:

- Proven work experience in the Brand for about 7-8 years

- Experience in Makeup/Skincare or any FMCG brand preferred

- Understanding of consumer needs and behavior

- Stroanalytical ability - analyze data, develop insights, etc

- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

- Have the ability to think big, delivering innovative strategic solutions

- Budget management skills

Role & Responsibilities:

- Manage a team of professionals in the brand team across design, content, social media, content studio, etc

- Do budget allocation, influencer marketing, and social media planning across channels (D2C, Market Places,etc)

- Accelerate Brand Awareness through excellent marketing execution, both online and offline

- Lead creative development, Big Idea thinking, to move awareness, consideration, and trials

- Launch NPDs with actionable marketing plans and go-to-market strategies

- Liaise across various functions and collaborate for day-to-day functioning and business growth

- Establish performance standards, cost and price parameters, market applications, and sales estimates

- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

- Analyze brand positioning and consumer insights through regular consumer research

- Monitor market trends, research consumer markets and competitors' activities

- Devise innovative growth strategies and look for opportunities in the market

- Align the company around the brand's direction, choices, and tactics