HealthKart - Senior Communication Manager

Role - Senior Communication Manager

Depart - Brand Management (MB Foods)

About Healthkart:

HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance forall your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HealthKart - which are leaders in their respective segments and follow anomni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customersraising over US$ 75M funds till date.

Responsibilities:

Drive Brand Management Strategies

- Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition

- Translate brand elements into plans and go to market strategies

Drive Brand Communication

- Develop communications for internal and external stakeholders and media actions on all channels, including offline, online and social media

Brand Identity Management

- Maintain brand integrity across all company marketing initiatives and communications and manage category performance

- Develop and ensure that brand governance are strictly adhered

- Oversee new and ongoing market and advertising activities

Drive Creative Direction

- Design campaigns for creative direction, and bridge aesthetic in accordance to product USPs

- Develop and drive creation of playbooks, guides and content for product launches for the brand

- Drive creative content, campaigns concept and copywriting

Analytical Skills

- Strategic and analytical skills with the ability to interpret data from various sources and offer creative solutions

- Manage Budget, Strategize Team's Development and any Ad-hoc project assigned